From 11 October 2025, Diamante has been transformed into an increased urban museum, where the historic vocation of Street Art meets the infinite possibilities of emerging digital languages, becoming one of the new Maua offices – Museum of Augmented Urban Art, as part of the Maua Special Edition project.
After Milan, Palermo, Turin, Waterford (Ireland) and Brescia, the widespread museum that unites street art and augmented reality arrives in the village of Diamante with an intervention that – involving 30 artists between street artists and digital creatives – transforms twenty -five works of urban art into digital experiences that can be used through smartphones and a free app.
Maua | Diamante is a project financed by the NEXT Generation EU fund managed by the Ministry of Culture, and was born from the encounter between Bepart, a cultural company based in Milan and the creator of the Maua, and Osa Festival, a reality that renews and relaunches the historic muralist vocation of diamond through contemporary visual languages.
To support and co-design the edition of Diamante, also: Cultural Association Hazart, Gulia Urbana, the Municipality of Diamante, the Municipality of Cosenza and the Institute of Higher Education.
The selected works – among those carried out in the field of the Mules Operation projects, OSA Operation Street Art and Diamond Mules 40 – have been reinterpreted in an increased key by a group of over 30 digital artists from all over Italy and abroad, selected via a public call. During an intensive workshop held in two weekends last June, the participants developed original digital narratives for each murals, using a plurality of techniques: from 2D and 3D animation stop motion, from frame-by-frame to animated three-dimensional modeling. A collective process that gave birth to a corpus of sitite-specific works, capable of amplifying the aesthetic experience and strengthening the link between memory, innovation and public space. The Brazilian artist Eduardo Furlaneto, with international experience in AR and VR, also took part in the project.
Next to them, over 80 students of the Iis Cetraro (CS) artistic high school have been the protagonists of an experiential training course, developing content and contributing to artistic production. A project that intertwines visual education, digital innovation and cultural citizenship, placing art as an instrument of inclusion and social transformation.
Diamante already boasts over 300 murals signed by national and internationally renowned artists, including Pablo Athugarry, Ibrahim Kodra, Baruch Kadmon, Jorit, Shfir, Tony Gallo, Kraser, Slim Safont, ACHES. The works deal with crucial issues such as sustainability, inclusion and territorial identity, making the city a point of reference for contemporary public art.
With Maua, this visual legacy opens to the future.
Starting from 11 October 2025, the increased murals will be visible for free through the Bepart app.
Several guided tours will be activated to experience the experience together with the artists and creators of the animations, with three thematic itineraries:
• Tour of roots – dedicated to the works that tell the diamond bond with its land, the sea and the memory.
• Southern question tour – a critical path on the issues of marginality, development and identity of the South.
• New visions tours – an exploration of the most experimental and contemporary digital works.
In addition to Diamante, Maua Special Edition involves 5 other new territories: Aielli, Cosenza, Favara, Florence and Santa Croce who join those already active in Milan, Palermo, Turin, Brescia and Waterford (Ireland), for a total of 340 increased works and 450 artists involved.
“With Maua we continue to write the history of street art in diamond, but with a new tool: reality increased as a language, not only as a effect.” Antonino Perrotta, curator and artistic director Osa Festival
«Maua is not just a museum: it is a collective curatorial gesture that generates hybrid visions, questions the places and makes them crossed by the imagination. This project confirms us as a driving force of urban creativity, but also as a place open to innovation and the future. ” Achille Order, mayor of Diamante
«We have always tried to make the community dialogue with the work, making it participate. Today, thanks to the increased reality, we can do it through a new narrative and digital means. ” Giacomo Marinaro, curator and artistic director Gulìa Urbana
«Digital art today represents a strategic lever for cultural tourism: making the works of art more accessible, engaging and accessible by an increasingly heterogeneous audience. Diamante, a precursor to make art since 1981, confirms his ability to innovate and attract visitors through immersive experiences, capable of enhancing the territory with contemporary languages. ” Raffaele Maritito, Founder Visit Diamante
«We are happy that there is turmoil and that our high school has been involved in this project. It is important and indispensable that the boys live the process not only as spectators but as authors: an experience that makes them an active part of a lively museum, in which art dialogues with the present and is renewed through their gaze. ” Fulvio Longo – Design teacher of the Silvio Lopiano di Cetraro Institute of Higher Education
“Any digital creative has worked individually on the chosen wall work, developing an audiovisual narrative actually increased capable of enriching and amplifying the meaning already present in the mural.” Joris Jaccarino, curator and artistic director of the Maua.
Visiting the Maua is simple:
• Just consult the map of the animated street art works on the bepart app downloadable from Apple Store or Google Play;
• Once on the spot, open the Bepart app and frame the Street Art work with the smartphone to see it animated and transform into a digital work of art.
• Those who do not have the opportunity to physically go to the works of Street Art will still be able to enjoy the content increased through the online catalog https://mauamuseum.com/works/.