“Costa degli Dei dei dei dei dei Food & Folk Events”, the first integrated digital platform aimed at enhancing and promoting the food and wine and folkloric heritage of the Coast of the Gods, transforming it into an accessible and immersive tourist experience.
The project, the result of an in -depth territorial analysis conducted in collaboration with the Polytechnic of Milan, aims to fill the existing information gap, aggregating in a single digital ecosystem all the festivals, popular parties and cultural events of the Vibonese territory, often difficult to find for tourists and visitors.
A strategic vision for the territory
The initiative pursues four interconnected strategic objectives: enhance the intangible heritage, enrich the tourist’s experience, support local operators creating a virtuous network, and innovate the promotion of the territorial brand. Through a coordinated digital narrative, the project aims to transform food and wine and folklore from a simple “accessory” of the holiday to its main motivation.
“This is not a simple marketing operation, but a real platform to enhance the territory,” says Giuseppe Foti, co-founder and strategic manager. “Our goal is to create a virtuous network, offering events of unprecedented visibility to events and tourists a tool that concretely enrich their experience. We want to generate value for the entire tourist and food and wine supply chain”.
The strategic role of the Gal Terre Vibonesi
The project makes use of the patronage and fundamental support of the Gal Terre Vibonesi, which recognized an important local development tool in the initiative. The Gal, which has always been engaged in the enhancement of the territory and in supporting local excellence, has identified in “Costa degli Dei dei Food & Folk Events” a project capable of creating concrete synergies between operators, producers and institutions.
“The Gal Terre Vibonesi supports this innovative initiative with conviction which represents a concrete example of how digitization can be put at the service of the traditions and cultural heritage of our territory”, says Vitaliano Papillo, president of the Gal Terre Vibonesi. “This project perfectly interprets our local development mission: to enhance endogenous resources, create networks among operators and innovate the territorial promotion models. We are convinced that ‘Costa dei dei Food & Folk Events’ will become a point of reference for tourists and operators, contributing significantly to the economic and cultural growth of the Coast of the Gods”.
An integrated and innovative ecosystem
The functioning of the project is based on an integrated ecosystem divided into four pillars:
*Research and mapping: census and verification of each individual event in the area, creating the most complete and reliable calendar of festivals and popular parties.
*Digital platform: through the Costadeglideievents.com website and the Instagram and Facebook pages, the project builds a complete digital narrative with detailed event cards, interactive maps and guides to typical products.
*Diffusion on the territory: capillary distribution of 100,000 information flyers in 239 accurately selected accommodation facilities along the entire coast.
*National Promotion: Extension of promotion beyond regional borders, bringing the story of the Costa degli Dei to strategic points of northern Italy, such as Bergamo airport.
Excellency partnership
In addition to the support of the Gal Terre Vibonesi, the initiative makes use of the collaboration with the Consortia for the protection of the excellence of the excellence of the territory, such as that of the Red onion of Tropea PGI and the Pecorino di Monte Poro Dop, as well as the consultancy firm Francesco Deodato.
“Our strength is the narrative,” adds Giuseppe Scuticchio, co-founder and creative manager. “We do not just list events, but we tell the soul of it. Through emotional social content, we want to make people of our land fall in love. Technology, for us, is the tool to amplify authenticity”.
A bridge between tradition and innovation
The project, already active online and with promotion activities in full swing to cover the entire summer season, is proposed as an emotional bridge between the visitor and the soul of Calabria. The goal is to create authentic connections, keep and narrate the identity of each tradition, and use technology to innovate with respect, amplifying the authenticity of the territory through modern language.
“Costa degli Dei dei Food & Folk Events” represents an innovative model of territorial promotion, where the synergy between institutions such as the Gal Terre Vibonese, protection consortia and young professionals in the area becomes the engine to transform the unpressed potential of the Coast of the Gods into an unforgettable tourist experience.