“All this is no coincidence. Here is the true, bold, proud, smiling and revolutionary force of our distinctive identity markers (Mid). We have lived to date as internees, victims and executioners of our own oicophobia. Enough. Just. Let’s free ourselves. Let’s breathe. Let’s breathe. He excites and lives lively.
With these words of the commercial on the mid narrated by the actress Annalisa Insardà The second edition of the Vinitaly and the City in Sybaris ended on Sunday 20 July. A spot on the new experiential narrative of Calabria, shot in the concentration camp of Ferramonti di Tarsia, produced by Lenin Montesanto Communication & Lobbying for Arsac, and presented during the final interview with Peppone Calabrese.
“We have the task – said the councilor for agriculture Gianluca Gallo – To tell all this. In these three years, in the three years in which President Roberto Occhiuto has entrusted me with the promotion action, I also strengthened my awareness, always comparing myself with others. I understood that this land has an opportunity that has so far not seized and that it can and must grasp through an intense action that is not the action of a few, but of all; An action that serves to strengthen pride and awareness. It seemed – he continued – that we had lost the sense of this story and of this very strong tradition, also in the agricultural sector. We were ashamed of being farmers; We lived in agriculture, we abandoned the campaigns thinking that agriculture was that of the hoe; Instead, we understood in this last glimpse the strength of our history and that probably many guys started in vain. We thought and made us believe that the only development model was that of the public place, so that that development model we thought we thought there was nothing more if not to leave. Today we rediscover this pride, this awareness; We recover this story, this tradition and through this we manage to start again “.
“Events like these – has marked Gallo – have a dual sense: first of all to tell the country that this region that Italy and the world does not expect, understood as a system, is in the condition of organizing without smudges, events of this reach, not in a fair, but in a esplanade that makes available precious goods for those who live in this region, to build gross domestic product. It is not possible to transfer all this to the next generations, do not enjoy them. Returning that story and tradition that we have lost, the Earth Enotri, where it all started.
The spot was made by Roka Produzioni with the direction of Massimo De Masisponsored by the Municipality of Tarsia, in collaboration with the APS Cultural Association Campo Ferramonti in Tarsia and the International Museum of Memory Ferramonti in Tarsia.