Ferragosto on vacation for many yes, but it will not be a hotel, holiday home, B&B or farmhouse. It will also mean relaxation in a second home or hosted at the home of relatives or friends. The forecasts on the central week of August continue to flock, with a little different numbers, but the constant always seems the same: on the wallet they are forced to look at everyone.
According to the Tourismo Confcommercio Observatory in collaboration with SWG there are 12 million Italians on vacation, but despite the time it is, in reality, rather wide – on average 13 days – the average expenditure is around 570 euros per capita due to the substantial use of second -handed houses, or the hospitality of friends and relatives: 28 cases out of 100. An interviewed out of four declares instead of spending the period in the hotel. B&B, short -term rentals and agritourisms represent, respectively, 14%, 12% and 11% of the choices. The sea is chosen by 45% of the interviewees, followed by the mountain at 19% and the countryside at 9%. Places immersed in nature, city of art, small villages, lakes and cruises complete, with percentages of decreasing choice, the panorama of destinations. Puglia, Calabria, Trentino Alto Adige and Sicily are at the top of the ranking of the most popular regions for the Ferragosto holidays. Spain, Greece and France, in order, for that 18% that opts instead for the holidays abroad, mainly in Europe.
Good performances also planned by the Centro Studi Tourist Study of Florence for Assotorismo Confesercenti: the return of the heat and the week of mid -August give a push to tourism, but the internal demand continues to move with caution, while the role of foreigners grows. The bridge of 15-17 August sees over 12.4 million overnight stays in Italian accommodation facilities, with an average employment rate of 88% of the offer of accommodation available online. Also in this case it is noted that in the marine areas the slightly more internal locations are rewarded and there is a strong return of the holiday in the second home. Fipe Confcommercio makes the calculation of the Ferragosto lunch: over 5 million, among residents and tourists, are the customers who sit in the over 91 thousand open restaurants, equal to 70% of the total. Most offer an “All Inclusive” menu at an average price of 61 euros per person for an estimated total expenditure of 314 million euros. The overall expenditure for all drinks outside the home in Ferragosto touches 1 billion. THE
n substance, they reiterate from the Ministry of Tourism, changes the holiday map and the offer is removed. In the two central weeks of the month, the mountain records the highest OTA saturation: at the Top Trentino-Alto Adige, both on the month (48.31%) and on the holiday of 15 (52.28%). The province of L’Aquila is also good with a degree of saturation of 53.12%, driven by the mountain proposals of the Gran Sasso, Pescasseroli and Castel di Sangro. Italian summer, therefore, is not limited to beaches, coasts and sea: Unioncamere and Enit indicate high levels of early sales also for cities of art (71.9%) and internal areas (75.5%), intrinsically linked to green tourism. Without neglecting the interesting performances of the lake (42.3%) and thermal (38.2%) goals. Consumers for their part continue to report the increases. “This year – the Codacons is alarmed – just 12 million citizens on vacation in the highlight of the summer, one million less than the 13 million recorded in 2024, confirming the deep crisis that is hitting the sector and the impoverishment of the average class. A reduction that is the daughter of years of unabated increases, from energy to food, to astronomical prices of the seaside resorts and accommodation facilities. The result? Families now tend to give up traditional vacation in the hotel or farmhouse and rely on second homes owned or the hospitality of friends and relatives. A folding solution that, if on the one hand allows you to save, on the other represents an alarming signal for the tourism economy ». Finally, the Unc, National Consumer Union, has drawn up the ranking of cities that had the major increases regarding hotels: in 4 years hotels with more increases in Venice (+64.7%), Milan (+60%) and Florence (+58.8%). In the last year, however, more increases in Lucca (+20.2%), Caserta (+13.7%) and Rimini (+10.9%).