The Calabria Region relaunches its image on the national and international panorama with a new initiative entirely focused on the power of communication: it is called “Calabria Live” and it is the exploratory event launched by the Tourism and Territorial Marketing Department of the Region to select television, radio and digital projects that promote the identity and tourist heritage of our land.
The goal is Attract large editorial productions capable of enhancing the places, traditions, landscape and soul of Calabria, reaching millions of spectators in Italy and abroad. The programs must be broadcast on high visibility channels – from generalist television to digital platforms – with listening certified by Auditel, Comscore, Agcom or Radioter.
The initiative is part of the strategic framework of the regional tourist development plan 2023–2025 and aims to make communication a central tool to increase the attractiveness of the destination. The formats will be able to range from talk shows and musical events to experiential documentaries and storytelling, provided they are able to generate interest, interaction and an authentic story of Calabria.
“With Calabria Live – said the regional councilor for tourism, Giovanni Calabrese – We want to activate a new narrative in our region, entrusting us to the best professionals of audiovisual and national communication. Telling Calabria means enhancing not only its natural beauty, but also the talent, culture and hospitality that make our territory unique. We want Calabria to enter homes, hearts and travel projects of millions of people “.
Applications must be submitted exclusively online, between 11 am on June 10 and 11 am on 20 June 2025, on the dedicated platform available on the site https://documentale.regione.calabria.it/portale.