19,000 season tickets have been subscribed to date with the MoveMe promotion, the initiative with which ATM allows you to travel on all its vehicles, buses and trams, for just 50 euros a year. After the success of the first edition, in which there were over 28,000 subscriptions, the goal of 21,000 subscriptions is approaching that the company had set itself before the start of the second edition, last September 16th.
From tomorrow on the ATM website a countdown will also start, to communicate to citizens in real time the remaining availability. In fact, we travel at an average of 200-250 season tickets per day, 46% purchased online, 30% at the company’s various boxes and 24% at TVM. Another interesting data: 76% are confirmations of subscriptions signed in the first edition, 24% are new subscribers. A trend that also reverberates on other services with which ATM exploits new technologies.
In fact, in one year, from September 2023 to September 2024, 56,625 tickets were purchased on board with the up&go system, i.e. with a credit card. The use of apps for ZTL parking is also increasing: the collections went from 609,000 euros in 2021 to 1.7 million in 2023, a figure which has already been exceeded in 2024, even if at the end of the year there are still two months.