The Riviera dei Cedri is sea, but also mountain: a peculiarity that gives life to an extremely particular gastronomic tradition. Based on this point of territorial strength, Ecotur and the network of tour operators gathered around the promotional project “Riviera dei Cedri – Porta della Calabria” attracted the attention of the guests of the Sanremo house.
Today, Thursday 13 February 2025, in the space dedicated to the project at the official Hospitality area of the Italian Song Festival, it passed for a greeting too Brunori Sas, Calabrian singer -songwriter currently competing at the 75th Sanremo Festival with the song “The tree of the walnuts”.
To make the gastronomy of the territory known, the collaboration with the Provincial Association of Cuochi Cosenza, a professional association of category that adheres to the Italian Cooks Federation, was precious.
Those present were able to taste “gold and fire”, a delicate risotto but with decisive flavors, just like the people of Calabria. “Gold”, to recall the preciousness of the cedar, and “fire” that evokes the spicyness of the pepper diamond diamath, Products Principles of the typicality of the Cedri Riviera.
Casa Sanremo, hub for artists, journalists and professionals who come together every year in Sanremo for the Festival, has offered opportunities to promote 360 degrees “Riviera dei Cedri – Porta della Calabria”.
“Our intent – he said Giancarlo Formica, Ecotur President – It was to bring here to Sanremo the territorial proposal to which we have been working for some time. Casa Sanremo offered us numerous possibilities to tell the Cedri Riviera, the Pollino National Park and, in particular, its gastronomic excellence, the cedar and the chilli pepper. In addition to the many meetings made -he added -, this was possible thanks to the participation in Italy live, a successful format of the Sanremo home television schedule that promotes Italian territories with interviews and cooking -shows live, and Radio Casa Sanremo, H24 Radiovision of the Hospitality area “.
“Riviera dei Cedri – Porta della Calabria” is an initiative of tourist cooperation aimed at enhancing the territory of the Riviera dei Cedri and the Tyrrhenian side of the Pollino National Park. It is supported by the European Agricultural Fund for Rural Development (Feasr) on the Rural Development Program (PSR) of the Calabria Region 2014-2020, “Pal Etrog, Economy and Rural Tourism, Opportunities with the Gal” of the Gal Riviera dei Cedri, with L ‘Intervention 16.3.1 III edition “Cooperation between small operators for the development and marketing of tourist services inherent in rural tourism of the territory”.
The goal is Create a network of tour operators to develop and market new services related to rural and sustainable tourism. Through marketing strategies, promotional events, workshops, press and educational tour, experiential workshops and masterclasses, aims to enhance the typical local products, such as cedar and chili pepper, identity symbols of Calabria.
After the presence at the Bit Milan 2025 and Casa Sanremo, the next stage of the project promotion is in Germany at the F.re.e, tourism and free time fair scheduled in Munich until February 19, 2025.