The fourth edition of the Anica Academy master’s degree on cinema and audiovisual is underway: free participation for two Calabrian students

The fourth edition of the Master in cinema and audiovisual development, production and distribution – Creating Stories by Anica Academy ETS began on November 25th. An interdisciplinary training course aimed at graduates aged 20 to 28, to respond to the market demand for young talents capable of thinking and developing audiovisual projects capable of innovating the forms of contemporary storytelling.
An important opportunity to renew the partnership between Anica Academy and Calabria Film Commission, the reference body for the development of the regional audiovisual industrial sector which, during the 80th Venice International Film Festival in 2023, made official the collaboration agreement with the training school born from the industry and based in Rome; a partnership which, in just over a year, has already seen various initiatives implemented both in the Calabrian area and in the capital.
To Create Stories, Calabria Film Commission has allowed free access to two students resident in the Calabria Region selected, among the candidates, by the Scientific Commission of the Master.

Furthermore, the Creare Storie Master’s program is supported by: Unicredit, with 4 free admissions for the same number of students, and ANICA, which has made an additional place available at a reduced contribution as an initiative inherent to the activities of the Public Lending Law Fund, identified in coordination with the Directorate General for Libraries and Copyright – MIC.

Master Creating Stories
Cinema, serials, documentaries, animation are forms of storytelling that follow the logic and practices of the audiovisual world, generating simultaneously cultural and industrial products. It is a creative, individual and collective work, subjected to a process of continuous transformation, in which each phase intervenes in the other without interruption and in which all professionals dialogue in a continuous exchange. It is not possible to think of writing without production, and of this without distribution, which is in turn connected with marketing. Everything moves like a chain, and each link is essential for the perfect functioning of the mechanism. Thus the Master CREATING STORIES, following up on this fundamental premise, offers an innovative path, designed with an integrated and interdisciplinary modular structure. Each student is put in the position of knowing and studying all the phases of the process closely, regardless of their future specialization, thus identifying their own path and managing to create original and successful works. The class follows a common program of discovery of the supply chain, which is accompanied by in-depth moments and workshops. Added to this are masterclasses conducted by Italian and foreign professionals in the sector, in order to multiply the learning processes and encourage the definition of one’s own area of ​​specialization. All training is based on a learning by doing approach, to establish a dialogue between thought and practice, and each student will work on a Project Work that will allow them to collectively develop projects linked to individual areas of interest.

WHAT YOU LEARN

The CREATING STORIES Master teaches how to build a character and what a transformation arc is. The protagonist, the antagonist, the mentor. Writing an effective log line, what a bible is and how to think of a pitch. How audiovisual language is structured and the differences between scripted and unscripted. The difference between high concept and low concept. What is a producer and what role does the post-production supervisor have. The architecture of the public financing system, the intervention of private capital. What does moral copyright law consist of? What is a Broadcast and how digital effects can decide a location but also a financing system. How a film genre guides the destination of a product and defines its target. How to set up a financial plan, a work plan, a marketing strategy or how a distribution choice can direct editorial lines, transforming the entire development chain. We will teach how to think, plan and develop films and series. The lessons acquired through a collective Project Work will be tested in the field.

TEACHERS AND TOPICS THAT WILL BE DEVELOPED
Among the teachers of the course there will be: Chiara Laudani, screenwriter and Development Trainer;
Gino Ventriglia, screenwriter and Development Trainer; Fabrizio Cristallo, Head of Development at Italian International Film; Graziella Bildesheim, Development, production & training and President at EWA; Ines Vasiljevic, producer (Nightswim); Giovanni Pompili, producer (kino production); Gabriele D’Andrea, Marketing and Distribution Director of Theatrical Lucky Red and CEO of Circuito Cinema; Andrea Menandro, Senior Manager, Marketing at Netflix, Monica Verzolini, Post Production Supervisor; Paolo Orlando, Head of Theatrical Distribution at Medusa film.
System and Regulatory Framework – Analysis of the audiovisual and cinematographic sector. Understand the coordinates for orienting yourself in the national and international market and the basis of the reference legislation (Italian and European).
Writing and Editorial Development – The creation of an audiovisual project (film, series, documentary). How to write and develop your own idea. New formats and languages: animation, video games, VR, Cross-media.
Production – The production process within the supply chain. The role of the producer, the line-producer, the administrative manager. The acquisition of financial and organizational tools to guide a process.
Post-Production and VFX – The phases of post-production and the role of the producer and VFX supervisor. Technology and multimedia: animation, visual effects and VR.
Distribution and Dissemination – How to manage the audiovisual product: analysis of the reference market, analysis of the audience, targeting of the product. The relationship with the cinema and international markets.
Communication and Marketing – Communicating with the public. The identification of the target and the benchmark. The communication plan: the choice of channels and engagement strategies.
History and Language – History of cinema from its origins to today. Cinematographic styles and principles of cinema aesthetics. Transformation and evolution of language in relation to the transformation and evolution of technology

The MASTER CREATING STORIES lasts approximately 8 months from 25 November 2024 to June 2024. The course requires compulsory attendance from Monday to Friday from 10.00 to 17.30 (Friday mornings only). Lessons take place in person at the ANICA ACADEMY ETS headquarters in via Regina Margherita, 286 – Rome.
At the end of the course, students who have attended at least 80% of the total lesson hours will be issued a certificate of participation.