XMAS TOUR Toys Center: the most magical Christmas ever arrives in Cosenza


By John

“Where the adventure begins”, this is the claim that accompanies Toys Center – a leading retailer in the toy market and part of the PRG Retail Group – in the world of toys in which it is a specialist. An adventure which, having left the shops, is touching various Italian squares with the Xmas Tour to bring children and their families days of fun enriched by something new and unique. And the journey continues in Cosenza, 18 and 19 November, in Piazza Kennedy.

What unites each stage is the story of the Christmas traditions of the world, those collected by Toys Center thanks to a long project on interculturality which involved 150 children of different nationalities, some of whom are the protagonists of the story that develops within the special Christmas catalogue: over 220 pages with more than 1500 products, but also inclusive stories and many emotions.

We are excited about this project which is preparing to enter Cosenza to bring children and their families the fun that can be felt in the Toys Center stores, offering them gaming experiences and the chance to discover Christmas traditions from around the world. A metaphorical journey – also made possible thanks to the collaboration of some important partners in the sector – with which you can feel part of a single large community and participate in it by telling the traditions of your family and your territory. We wanted to do it with the universal language of play and the emotion of growing together, with the hope of experiencing the most magical Christmas ever” declares Fabio Brugnoli, Sales Director Toys Center, FAO Schwarz, Bimbostore. Three spectacular igloos characterize the setting, each dedicated to a special activity to share the fun. In the first station you can experiment with decorative art (supported by Ravensburger-Creart products), the second igloo will give space to Twister Air (new from Hasbro, the classic game is reinvented to allow you to move the winning moves from the carpet to the screen) , and then move on to the artistic part dedicated to dance and singing thanks to the Music Star station (an exclusive Toys Center brand) to bring out the artist in every child.