For users, the most significant announcement will probably be the addition of real -time translation tools to messaging, audio and video calls, an offer already available on competition smartphones. “Even if Siri has not undergone a radical review that would satisfy critics, real -time translation represents significant progress for Apple Intelligence and should not be underestimated,” he commented Nabila Popaldirector of research at IDC, “is one of the most popular artificial intelligence features”.
Delays in artificial intelligence do not at the moment damage the company’s sales. «Apple knows that artificial intelligence is not a sprint, but a marathon. Today’s announcements show that he is focusing on the long term and that he is staying in the race, “continues Popal.
Experts have welcomed the main novelty for developers: they will be able to access the Apple Intelligence features directly to develop generative IA applications that will also work offline. This service “is a welcome concession”, says Gadjo Sevilla, “while respecting the privacy and security requirements”.
Relations between Apple and developers have been complicated for years. The latter criticize the company for its very closed ecosystem and for commissions. A complaint by Epic Games, the study behind the successful video game Fortnite, led an US court to force Apple to allow App publishers to the United States to use a payment platform other than the group app store, a measure already mandatory in the European Union. Another reason for concern for Apple is that Jony Ive, the famous iPhone designer, has just joined Openii, where he and his team are working on a family of connected devices designed for the era of artificial intelligence.
The Wedbush analyst, Dan Ives, However, it remains “confident” in Apple’s ability to successfully adopt artificial intelligence: “Cupertino is playing the caution card, in a context still marked by the errors of last year. The strategy is clear “, he underlines in a note” but the time holds and in the end, Tim Cook and his team could be forced to carry out important acquisitions to really accelerate their roadmap “.