Bit of Milan 2024, the Calabria Region protagonist with its tourist excellence


By John

There Calabria region is preparing to take part in the International Tourism Exchangethat yes held from 4 to 6 February 2024 at the Allianz MiCo in Milan. BIT Milan is an important window on the global tourism scenario, dedicated to discovering the most evocative destinations, the most attractive activities and the trends of a constantly evolving sector.

This year’s edition promises important innovations, with the alliance with Welcome Travel Group which will offer a preview of new travel frontiers and a partnership between BIT Milano and Federterme-Confindustria which will introduce for the first time the Thermalia area, dedicated to the wellness/wellness sector. The Calabria Region will be present at the fair with a stand dedicated to raising awareness of regional tourist excellence and a packed program of events. There will be 39 tourist operators from all over the region, bodies, municipalities and associations operating in the area and protagonists of the development of the Calabrian tourism sector.

To welcome buyers and visitors to the Calabria space at BIT 2024, the President of the Region, Roberto Occhiuto, who on the afternoon of February 4th will participate in the panel dedicated to religious tourism entitled “Between heaven and earth in the footsteps of San Francesco di Paola”, where he will share ideas with other notable speakers, to explore the spiritual roots of the region and discover deep connections through religious heritage.

The meeting was coordinated by Maria Antonella Cauteruccio, General Manager of the Tourism, Territorial Marketing and Mobility Department of the Calabria Region. Furthermore, President Roberto Occhiuto will be present at the panel “Calabria Extraordinaria: A year of RAI” on 5 February, together with Claudia Mazzola, President of RAI COM. The session will be coordinated by the well-known television host, Giuseppe “Peppone” Calabrese.

“The presence of Calabria at the Bit in Milan – declared the president of the Calabria Region, Roberto Occhiuto – is not only an important showcase to strengthen our attractiveness in the tourism field, but as always a great opportunity for meetings between decision makers, experts of the sector and selected buyers from all over the world. This year too we want to highlight all the qualities of a territory that offers nature, gastronomy, art, sea, mountains and lots of well-being to its visitors. As a Region we are investing heavily in offering tourism that is increasingly child-friendly, through economic measures in favor of the expansion of the so-called “family” services of hotels. But above all we have concentrated many efforts on increasing the routes and air connections of our airports with many Italian and European cities. Because we are convinced that Calabria, which is becoming increasingly better at promoting its excellence through a new generation of excellent entrepreneurs, can really make a leap in quality in terms of tourism growth, not only in the summer period but also during all seasons of the year”.

The project “ITALEA. The journey towards your roots,” which will be presented from 11.45am to 12.45pm, will tell the story of the excellence of the Calabrian tourism sector on February 4th. The initiative will see interventions by representatives of the Ministry of Foreign Affairs and the Calabria Region, moderated by Cosimo Carmelo Caridi, Director of the Tourism, Territorial Marketing and Mobility Department of the Calabria Region. During the morning, to follow, again coordinated by the manager Cosimo Carmelo Caridi, the panel “Protection of natural heritage and sustainable tourism in protected areas”, in which representatives of the Calabrian Parks and Protected Areas will participate.

Finally, on February 5th, from 3.30pm to 4.30pm, national representatives of the “Most Beautiful Villages” Association will be there to narrate the value and potential of the most beautiful villages in Italy in Calabria as a resource of excellence for regional tourism. of Italy” and the mayors of Rocca Imperiale, Oriolo and Gerace. Bruno Cortese of the National Council of the “Most beautiful villages in Italy” Association will coordinate the panel. Closing on February 6th, coordinating the “Locride 2025 – Tutta un’altra Storia” panel will be Guido Mignolli, Director of the GAL “Terre Locridee”, with interventions by personalities such as the journalist Gianfranco Ursino and the president of the GAL ” Locridean lands,” Francesco Macrì.

Calabria, therefore, presents itself at the BIT in Milan with a varied tourist offer dedicated to important market segments. From the growing offer linked to outdoor tourism, to quality food and wine, a reflection of tradition and innovation at the same time, and to return tourism, a search by travelers and Calabrians around the world, linked to a rediscovery of their roots.

An innovative tourist proposal ready to welcome travelers and visitors from all over the world.