Businesses, InfoCert analysis: Calabria last for websites, second to last for e-commerce. Sicily above the national average for Internet diffusion


By John

In Italy, 72.5% of companies have their own website while only 18.9% use it to sell their products or services. This is the picture that emerges from aInfoCert analysis, company of the Tinexta group, leader in Europe in certified digital authentication services (Qualified Trust Service Provider). The observation, based on Istat data (2021 – 2022), finds that Trentino Alto-Adige is the region with the highest percentage of companies with a website: 84.6%. Followed by Veneto (83.3%), Umbria (82.4%) and Lombardy (82.1%). Calabria, however, is in last place (55.3%) preceded by Puglia (56.9%) and Sardinia (58.2%).
If we relate this indicator to the companies that sell their products or services online, Trentino AA is always in first place but only with 25.9% of companies in the area that use e-commerce. In second place is Sicily (23.3%), in third place Sardinia (22.4%). In the last three positions we find Tuscany (14.4%), Calabria (13.3%) and Liguria (10.1%). «We know well – he comments Carmine Auletta, Chief Strategy & Innovation Officer of InfoCert – that the pandemic has given a decisive boost to the level of digitalisation of Italian companies. More and more companies have decided to digitize transactions, especially in relations with the PA, making them more efficient, effective and faster. Infocert and the Tinexta Group place themselves, in this context, at the forefront of this process, studying tailor-made solutions for businesses, professionals and private individuals that can combine ease of use, safeguarding security levels and compliance with adequate regulations. Certified e-mail, digital signature, electronic invoicing, Spid, digital onboarding and cybersecurity are the open fronts that see us at the forefront of extending the culture of digitalisation to Italian managers so that they understand the structural advantage of having advanced digital solutions”.
Infocert also observed the spread of fast Internet connections (above 100Mb/s) among businesses across the country and, surprisingly, Sicily (56.4%) is well above the national average (44.4%), establishing the Italian record. In second place we find Campania (55.8%) followed by Lazio (54.5%) and Lombardy (51%). With three out of 10 companies (31%) equipped with a fast Internet connection, the Marche closes the ranking.
«Two out of three Italian companies (68%) – explains Auletta – reach a basic1 level of digitalisation even if from a territorial point of view the picture is diversified. In fact, Friuli VG (76.8%), Trentino AA (76.1%), Piedmont (74.8%) and Lombardy (74.7%) are positioned above the national average. Marche (56.5%) and Molise (54.4%), on the other hand, show a less positive picture. However, our country has many opportunities, given the leadership position built over time in fields that are now about to change profoundly. Just think of digital identity, with the Spid system, now recognized as a European success, which will evolve in the coming years towards the digital identity wallet as required by European legislation. Like InfoCert, our objective is to make the platforms adopted by large companies more accessible also to the SME segment, whose room for improvement in terms of digitalisation is large. Since 2021 we will accompany the PA, and not only, in obtaining the funds made available by the Pnrr to start digitalisation projects that put users and sustainability at the centre”.