The junta of Calabria regionin today’s session, on the proposal of the President Roberto Occhiuto and the Councilor for Tourism, Giovanni Calabreseapproved the executive tourist promotion plan for the 2025 year.
The financial allocation envisaged for the realization of the interventions is 26 million euros, which may, however, be implemented with further resources found by regional, national and community funding sources.
The plan, in line with the activities contained in that on the Sustainable Tourist Development 2023-2025, contains the operational objectives and actions to be taken to promote the image of Calabria, enhance its identity specificities and its tourist, cultural and environmental products.
The main guidelines for the realization of the plan concern, in particular, the innovation, the diffusion of digital tools, the organization of events, fairs and cinematographic and audiovisual initiatives.
In addition, interventions for the promotion and tourist communication and for the support of the promotion of territorial specificities with a view to tourist districts and also actions on local transport to connect the main tourist attractors, on the marketing of local products of excellence and on the promotion in foreign markets.
The priority actions also includes the “Tourism of the Radici 2025. The Jubilee of the Calabrians”, without forgetting the development of thermal, naturalistic tourism, parks, paths and cyclovies; nautical tourism and pleasure boating and golfing.
Then approved two important documents by the Councilor for Public Works and Urban Planning, Maria Stefania Caracciolo.
The institutional understanding scheme between the Calabria Region and the extraordinary commissioner for structural interventions on the SS 106 Jonica, functional to the approval of the technical economic feasibility project relating to the Essari-Corigliano Rossano section; With the same act, the President of the Regional Council is authorized to subscribe to the aforementioned agreement. Anas will therefore proceed, within spring, to the publication of the announcement for the integrated contract so that this important route is also under construction. The start of the works, presumably, could take place already at the beginning of the new year.
With another act, the hydraulic risk mitigation interventions of waterways have been financed, with the funds referred to in law no. 213/2023, for the period 2025-2028, for an amount equal to € 2,230,000.00 for each year.
Calabrian: “The goal is to attract tourists from all over the world and create new job opportunities”
“We believe a lot in the tourist potential of our region and with the approval of the new executive plan for tourism promotion for the 2025 years, continue the path of evolution and transformation that aims to enhance the beauty, culture and traditions that make Calabria unique”.
So the Councilor for Tourism of the Calabria Region, Giovanni Calabreseafter the approval by the regional council of the resolution, proposed together with the president Roberto Occhiuto, of the tourist plan.
With the same act, the financial allocation for the realization of the interventions is established which is 26,074,280.00 of euros.
“This plan – continues the commissioner – is not only a tourist promotion strategy, but represents a sustainable growth project that consolidates the work done in recent years by the regional government. We also continue with extraordinary Calabria to promote the image of Calabria, and to enhance the identity specificities and its tourist, cultural and environmental products.
The plan that involves our natural heritage, our food and wine excellence and Calabrian hospitality, aims at the quality of services and tourism for all seasons. This is why in the plan we have given maximum attention to nine strategic actions: from promotion and digital tourist marketing in order to strengthen the image of the Calabrian territory on the national and international markets and encourage new tourist flows towards the “destination Calabria”, at the extraordinary Calabria portal and tourist observatory; From interventions for promotion and tourist communication to joint initiatives with public-private bodies in the sector operating in Italy and abroad to the establishment and the consolidation of tourist districts for the promotion and enhancement of the specificities and territorial excellence “.
“Our goal – explains Calabrese – is to attract tourists from all over the world, but also to stimulate the growth of the local economy, creating new job opportunities in the tourism sector and promoting cooperation between institutions, entrepreneurs and local communities. For priority actions, specific strategic assets have also been identified that take on relevance for the growth of the regional tourist system: development of naturalistic, nautical, spa tourism “.
“The approval of this plan – finally remarks the Calabrian councilor – marks the beginning of a path that will see the increase in infrastructures, the improvement of the quality of tourist services and a greater promotion of our wonders, such as the pristine coasts, natural parks, cycle paths, historical villages and archaeological sites, as well as the promotion of the travels of the roots. We are sure that Calabria will be able to conquer a prestigious position in the international tourist panorama, becoming, thanks above all to the investments in the airport system implemented by President Occhiuto, an unmissable destination for those looking for beauty, tradition and authenticity “.