Gerace’s Norman dream was the protagonist of Milan’s International Tourism Stock ExchangeOr who closed its doors on Tuesday afternoon. The city of the Sparrowper “has captured – reads a note released by the municipal administration – the attention of the public thanks to its innovative catalog of experiences “We are all Ruggero”which collects fifty authentic activities, highly attractive for an increasingly demanding market in search of immersive and value experiences ». During the fair, the Municipality of Gerace organized two meetings In Agorà Calabria, during which the digital tools put in place were presented to enhance the village and make the visit experience even more engaging.
“Among the main illustrated innovations – explains the administration – the hologram of Ruggero the Norman, which enriches the historical narrative of the village; the virtualization of the main monuments, for an interactive and accessible use to all; the virtual twin in “VR”, which allows you to explore Gerace in an immersive environment; interactive playful maps, for an experience of dynamic and engaging discovery; The web AR, which allows you to deepen the points of interest of the village through podcasts and virtual content; Digital communication strategies, including digital invasions, Fam Trip, an intense activity on social networks and a dedicated content platform ». The second meeting focused on the theme of the attractiveness of the villages, highlighting how these realities represent a key element of the new tourist demand.