Juventus and Adidas raise the curtain on the new kit Home 2025/26a uniform that points straight to the heart of the fans with a bold design, which reinterprets the historical black and white stripes.
The stripes? There are, but they change their face: vary in thickness and rhythm, inspired by the taste and tailoring of Italian fashion. The chromatic novelty is also striking: hints of rose – visible on the coat of arms, the adidas logo and on the three iconic bands along the shoulders – they call The historical origins of the club.
Tradition and future merge
The shirt is not just a celebration of the past: it is also a manifesto of the young and bold spirit of Juve. The claim “We are Youth. Since 1897” It expresses an identity always on the move, ready to renew itself without forgetting one’s roots.
The result of the more advanced Adidas innovation, the kit was developed in collaboration with the players to guarantee comfort, breathability and performance at the highest level, both on the field and in the stands.
The new shirt will make its debut During the Club World Championship in June 2025prelude to the official season. It is already available in the Juventus Store of Turin, Milan, Rome and online on the official website of the club.