An increase of +624% in tourist volumes compared to summer 2019, which allows it to significantly surpass Capri (+156%). This is attested by the data released by Global Blue, which crown Taormina as the tourism capital of Southern Italy. In recent years, the Pearl has attracted over 200 million euros of investments in the luxury hotel and high-end retail sectors: large international brands such as Louis Vuitton, Dior, Loro Piana and Dolce & Gabbana have chosen the city as a showcase of excellence and 2026 will see the arrival of new prestigious brands, consolidating Taormina’s positioning among the most sought-after destinations in world tourism, especially by foreign visitors high spenders.
«These numbers confirm the attractive power of Taormina and the quality of the work carried out in recent years – comments the mayor Cateno De Luca -. We are working quickly to raise the quality of all services and make our city increasingly live up to the expectations of those who choose it as a destination. Every day, we reap the fruits of a clear vision: transforming Taormina into a development model for all of Sicily, in which tourism, culture and sustainability proceed together.”
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