Calabria is a spectacle, a location of extraordinary beauty, an enchantment that develops between sky and earth, between sea and mountains. Kilometers and kilometers of wonder, of colors full of life. A magic that makes the views poetic and fills those natural enclosures with hope for the people who live from tourism. A tourism that, for now, down here only lights up in summer, the season that transforms euphoria into a resource thanks to the extraordinary alignment of the planets that fills every beach, every path, every museum. And, naturally, he then finds himself at the table to discover the pleasures that only the tradition of our cuisine is able to offer. Everything tastes like a holiday in those three months, then, it’s as if, suddenly, the amusement park stopped. They are the contradictions of an economic system that needs to be perfected.
Meanwhile, this year, all things considered, things went well in Calabria and, more generally, in Italy with an influx of tourists that took us back in time. The Covid crisis is now behind us as confirmed by the Calabrian president of Confcommercio, Klaus Algieri, who is also national vice-president of Unioncamere. «A restart that had already begun in 2022 which was the year of the return to “normality”. And things got better in 2023 with record numbers: over 134 million arrivals and 451 million presences in Italian hospitality establishments. Compared to 2022, we are talking about an increase of 13.4% in arrivals and 9.5% in attendance. If we compare these data with 2019, the pre-pandemic year, we’ll see a growth of 2.3% in arrivals and 3.3% in attendance. Calabria has also benefited from this recovery, especially thanks to domestic tourism and growing attention from foreign visitors. In 2023, 52.4% of tourist presences in Italy were represented by non-resident visitors, and this trend also involved our region.”
The numbers for summer 2024 are not yet official but experts are leafing through pages of the wonders of the last season which, in practice, ended a few days ago thanks to the particularly generous climate even in October and in the first week of November.
