The Municipality of Vibo Valentia firmly supports the Confesercenti Fismo campaign entitled “#purchaseunderhome”among the initiatives designed to raise consumer awareness of the importance of purchasing in the city’s physical stores, thus supporting the local economy and consequently the development of the area. “We make the association’s proposal our own – declares the councilor for Commerce, Stefano Soriano – as it fits perfectly with the programmatic objectives of the Romeo administration, and fits into the framework of initiatives, including promotional ones, that we are carrying out in the scope of Christmas programming”.
In this regard, the councilor recalls how the day identified to give life to the Confesercenti Fismo campaign, proposed by the president Antonella Petracca, is Saturday 14 December, coinciding with the event organized by the Municipality and renamed “Vibo Christmas Shopping” because the institution, in recent days, invited the shops on Corso Vittorio Emanuele III to stay open after closing hours and to guarantee special discounts and promotions, thus giving life to a day of shopping and fun, animated by the music of Studio 54 Network which will broadcast live from the city center. “But the Confesercenti campaign to which we adhere is obviously extended to the entire territory and our invitation – specifies the councilor – is aimed at citizens to shop in all the shops, in the centre, on the outskirts, in the hamlets. Because buying in shops near your home, especially at times like this Christmas, means contributing to giving oxygen back to the local economy and doing your part. For our part, we are doing our best, and we are certain that the collaboration with citizens and trade associations will help us address and, we hope, resolve the many long-standing problems affecting the trade sector in our city”.