With the arrival of January, the appointment with i returns winter sales 2025. As established by Regions and come on Municipalitiesin line with the art. 15 paragraph 3 of the Bersani Legislative Decree n. 114/1998, the departure date will be on January 4, 2025 in most of Italy. The decision was confirmed bylegislative office of Confesercentiwhich underlined compliance with the agreement signed in Conference with the Autonomous Provinces of March 24, 2011.
Although the start date is uniform throughout the national territory, each region retains the right to adopt specific measures. Furthermore, in some cases they have been authorized promotional sales also in the period before the sales, to further facilitate the economic recovery.
Here in detail when do the 2025 winter sales start and how long will they last in the various Italian regions.
When the sales start region by region
In Abruzzo, Basilicata, Calabria, Campania, Emilia-Romagna, Lombardy, Molise, Tuscany, Umbria, Sardinia and Venetothe sales will start on January 4, 2025 and will last up to a maximum of 60 days.
Even in Piedmont the start date will be on January 4thbut the maximum duration, established by the individual Municipalities, cannot exceed 8 weeks.
In the Lazio the sales will be held from 4 January to 15 February 2025for a total duration of 6 weekswhile in Liguria will continue until February 17with a maximum duration of 45 days.
In Marchehowever, end-of-season sales will start on January 4th and they will finish on March 1, 2025thus giving consumers almost two months to take advantage of the deals.
As for the Friuli Venezia Giuliathe sales will start on January 4thbut without a specific duration already set. Similar situation for Sicilywhere the sales will begin on January 4th and will continue until March 15, 2025.
In the Aosta Valleyhowever, end-of-season sales will start a little earlier, on January 2, 2025with a maximum duration of 60 consecutive days.
Finally, the Province of Trento provides the possibility of making balances all year roundsubject to notification to the Chamber of Commerce, while in Province of Bolzano the periods vary depending on the areas. In the main districts, such as Bolzano and Merano, the sales will be held from8 January to 5 February 2025while in some mountain locations such as Ortisei and Corvara, they will take place fromMarch 8 to April 5, 2025.
Sales in the main Italian cities
Even in large Italian cities the start date will be on January 4, 2025. TO Milan, Bologna And Naplesthe sales will last 60 dayswhile a Turin the duration will be limited to 8 weeks.
TO GenoaHowever, the discounts will continue for 45 dayswhile a Rome the sales will last up to a maximum of 6 weeks. Similar situation for Bariwhere the end is fixed to February 28, 2025.
In island cities like Palermo And Cagliariend-of-season sales will also begin on January 4thas well as a Reggio Calabria And Venice.
Restart for traders and opportunities for consumers
The start of the winter sales represents a fundamental moment for the economic recovery of the retail trade. The possibility of purchasing discounted products offers consumers the opportunity to get good deals, while for shopkeepers it is an opportunity to clear stocks and increase sales.
The date of January 4, 2025 it is therefore marked in red for both merchants and shopping enthusiasts, with discounts and promotions that will liven up Italian cities throughout the winter.