The metropolitan city of Reggio Calabria, during the last session of the Council, hThe 2024-2026 tourism plan approved. This is a document that arises from a profitable synergy with the network of professional subjects in the sector and which outlines the tourist reality of the metropolitan territory and the potential for development. The processing was drawn up by the Tourism and Culture sector, coordinated by the Deplegated Councilor Giuseppe Ranuccio. It was fundamental for the metropolitan city, following the address of the mayor Giuseppe Falcomatà, to equip themselves with a document in which all the elements were put to the system, in order to identify strategies and actions for the development of metropolitan tourism. With the support of the Demoskopika company, identified by a specific procedure, various activities took place during the elaboration of the plan: internal and external animation that involved the stakeholders, through Focus Group with the representatives of the bodies, institutions, operators of the tourism sector, associations, etc., during which the needs emerged, but also the prospects for growth on the basis of the needs of the operators.
The metropolitan tourist plan are contained: context analysis, where the main results of the desk analysis activities of the destination, notoriety and popularity of the destination are indicated; Analysis of reference markets with consumption detections, trends, habits and expectations of Italians and foreigners (potential tourists); Involvement of local stakeholders, in which the results of the Focus Group emerge regarding the tourist vision of the Metropolitan City of Reggio Calabria; Strategic vision of tourism development, with a section dedicated to the identification of a strategic process conscious for the tourism development of the destination.
“The metropolitan tourism plan 2024-2026 – says the metropolitan councilor Giuseppe Ranuccio – is An act of fundamental importance because, thanks to a scientific analysis, it provides the framework of critical issues, but above all outlines the potential of our metropolitan tourist system. Thanks to these elements, in fact, we will be able to identify effective strategies for the promotion of metropolitan tourism, in all its aspects “. “Starting from the strengths in fact – adds Ranuccio – it will be possible to enhance the identity and diversity of the territorial tourist destination: from seaside tourism and well -being to the cultural one, passing through food and wine tourism, naturalistic to the religious one. It was a document resulting from a participatory and shared design with the stakeholders, in order to identify and trace a realistic scheme relating to the data and potential of our tourist realities, as well as the growth prospects “. “It will now be up to us, as a metropolitan city – concludes Ranuccio – to make use of what is outlined in the plan, planning and creating initiatives and concrete actions to affect and help develop our tourism system”.