Easter 2025 with the long period of stop between Easter and 25 April promises to be excellent prospects for the holiday in the farm in Calabriaincluding overnight stays, lunches and daily visits, for growth close to +8% compared to last year. Of course the accounts will be done in retrospect. – Comment Vincenzo Abbruzzese President of the Agritourism Association Terranostra Calabria – Campagna Amica promoted by Coldiretti agricultural entrepreneur and owner of a farm – but for now we record excellent performances. The expected presence of Italians is not bad. So the reservations are there and they are good – explains Abbruzzese – even if we all know that we have to deal with two fundamental variables. The first is that more and more travelers adopt elastic booking systems, that is, with the possibility of canceling even at the last, and then there is the weather factor that can change the estimates. What is emerging important is that in Calabria tourists do not only come for the sea and the activities linked to it but the experiences that farmhouses offer and that combine with food and overnight stays are taking hold. These new trends help to decay tourist movements on our territory. “The strength of farmhouses – he continues – is to be able to connect the agricultural world to the experiences to offer to tourists, many of our members are doing it and this also brings out a map full of different activities.” For the growth, growth is also the growing interest in forms of experiential tourism, which go beyond simple hospitality. Wine recording a clear increase in presences, but important signals of growth for BirraTurismo or Brassicolo tourism, oleoturism and dairy tourism are also highlighted, with visitors more and more curious to discover the secrets of the typical productions directly from the producers and to immerse themselves in original activities ranging from Wellness to sports activities such as Yoga or Pilates, to cooking courses. The Calabrian farmhouse, in constant qualitative growth, is thus confirmed not only a choice of relaxation and taste, but also a all -round cultural and sensory experience, capable of telling an authentic land, promoting local productions and supporting the economy of the territories. “The development of the agritourism phenomenon represents an extraordinary opportunity for Calabria, not only on the tourist level but also for the economic and social increase of the internal areas – underlines Abbruzzese. This model of hospitality is a rebirth engine for small villages and countryside, because it creates employment, enhances local excellence and houses biodiversity, contrasting depopulation. A sustainable, conscious and identity tourism, capable of telling a true Calabria.
John
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