The energy of Fallen, an emerging producer of the Italian “Urban” scene

John

By John

From Messina to the Ramp of National Prestigious Urban Productions: Here is Fallen, name of art by Giuseppe Ulfoemerging face of the Italian rap scene. A fire of success for the 2001 class, fed in recent months with the transfer to Milan. In 2025 he met Dani Faiv So it produces “Sangrardo” (feat.remmy), collaborates together with 4Thenight for the production of “Hot”, released on the “Malacarne” album of Incis Zone (Sony Music/Columbia). “I entered this world at 15 years old, trying the arrangement programs, everything changed when I met Rich Meyer in 2017 with the entry into the Roman crew Young Minds”he said.

The following year launches “On the Moon” of Meteora (Thaurus Music) and “Blue Fantasy” (Nameless Records), entering the Universal Music roster. In 2020 a further step met rapper Brianzolo Remmy, for which he produces “poor devil”. Then in 2021 he collaborated with Warez, for which he produced the single “Tac Tac Freestyle”, the year in which he also signs an Editorial Exclusive contract with Aar Music. In 2023 he returned to collaborate with Remmy, so he produced “a kiss in the wind”, which sees Axos’s featuring. In 2024 he collaborated for the production of “Dai lamenti” of Promise, a young Milanese talent. The jump comes with the instrumental of “Before I was good ”by Warez (feat. Jake La Furia).

«The biggest gratification is when something beautiful comes out, more than money is worth – he said -. Do if you are hungry, quality, originality. It is not enough to publish on social media today because the market is saturated. There are people who take care of pieces but often there is no originality. The key is to have the right management behind it. The risk for the youngest is to end up in a jungle that does not protect you, screwed and entrusted wrong directions ».

Looking at practical work, who inspires who? That is, a base starts from the requests of a singer or vice versa is a singer who adapts to the base? «We can say half and half. But living on the spot gives you a more direct perception, so I decided to move. The session ran away better in the studio. Unfortunately in Messina I have never found the right answer, but it is not a problem of our city but in general of the provincial environment, where few people take you seriously, you never go beyond a certain way of thinking. By now this environment is references and most are in Milan “.