The Higher Education Course in “Marketing for tourism development in the agricultural environment and in rural areas”, promoted by Coldiretti Calabria in collaboration with the University of Calabria – Department of Business and Legal Sciences (Descag), ended with the ceremony of delivery of the certificates.
During the final meeting, held at the meeting room of the Provincial headquarters of Coldiretti Cosenza and then to the covered Amica market in Piazza Matteotti, the certificates were delivered to the participants by the President and Director of Coldiretti Calabria Franco Aceto And Francesco Cosentiniwith the scientific manager of the course Prof.ssa Sonia FerrariProf.ssa Tiziana Nicoteratogether with the Regional Manager of Campagna Amica Mario Ambrogiothe provincial director of Coldiretti Cosenza Pietro Sirianni and the regional president of Terranostra Vincenzo Abbruzzese.
The training course, launched in November 2024, involved agricultural entrepreneurs, young graduates and operators in the agritourism sector, offering useful tools to enhance the rural heritage of Calabria, with particular attention to the so -called “tourism of the roots”, which aims to rediscover the Calabrian origins to the Italians abroad. Franco Aceto, president of Coldiretti Calabria, said that “this course was a concrete investment for the future of Calabrian agriculture and for the relaunch of our territories through sustainable tourism. We are proud to have contributed to the formation of new skills that strengthen the link between the agricultural and tourist world, focused on traditions, identity and landscape.”
Francesco Cosentini, Director of Coldiretti Calabria, he added: “The collaboration between Coldiretti and the University of Calabria is a virtuous model that we intend to replicate. In a time in which we often speak of abandonment of the internal areas, these training courses represent a concrete response to generate development and new employment in the rural territories.”
The initiative also saw the involvement of Terranostra Calabria, the Campagna Amica Foundation and numerous experts in the sector who have edited the specialist modules on territorial marketing and experiential tourism. The scientific manager of the course Prof.ssa Sonia Ferrari It highlighted that “Training and awareness are necessary tools to enhance the agricultural and authentic resources of our country through tourism. The course, focused on marketing strategies for rural areas as destinations, aims to provide tools to encourage tourism development through the diversification of agricultural activities. It was an important experience, unique in Italy, and extremely satisfactory for all participants as well as for us teachers. custodians of local resources, they become, through tourism, important development tools