Ha 1.5 billion monthly active users in the world, it is available in 170 countries in the world and in 70 languageshas an estimated value of up to 100 billion dollars including the algorithm. They are the numbers of TikTokthe app that has won over young people and influencers with short videos, then copied from Instagram And YouTube.
- DEBUTS. The first version of the app was launched in 2016 initially with the name musical.lyIn the 2017 was acquired by the company Bytedancewas renamed TikTok (Douyin in China) and began its global expansion. Mass popularity in 2020in the first wave of Covid.
- STRONG POINTS. There are two: the format of short videos accompanied by music, filters and special effects and its system monetization of the contents. It had a quick hold on the younger ones and the creators and forced a run-up Instagram And YouTube. Second Sensor Toweris the platform that has the most involvement absolute: users spend on average 34 hours a month globally.
- VALUE. Second Bloombergthe parent company Bytedance it’s worth it 225 billion dollarsthe value of TikTok it would hover around the 100 billion with thealgorithm (the secret formula of the platform), among the 40 hey 50 billion without.
- THE USA. The users are 170 million (the nation is second only to Indonesia), in 2023 the company reached a record figure of $16 billion in revenuecompeting with Half. TikTok holds a share of8% of digital advertising and generates revenue in-app beyond 1.7 billion dollars. Second Sensor Towerthe most likely beneficiaries of the ban will be Half And Alphabet both in terms of advertising revenue and users.
- DISPUTES. Apart from the dispute with the USA on national security, TikTok has been criticized several times (along with other social media) for harming the mental health of young people creating dependence. Another issue (also here, in analogy with other platforms) is the content control and the misinformation: the last case concerns the victory in Romania of the pro-Russian candidate Georgescu. THE’EU has launched an investigation.
Chinese video-sharing app TikTok says it will “launch a blackout” for its 170 million users in the United Statesafter the Supreme Court upheld a divestment or ban law targeting the video app. The law forces ByteDance, TikTok’s Chinese parent company, to sell the platform by January 19, the day before Donald Trump returns as US president, or face a nationwide ban.
From tomorrow, therefore, the app could gradually be shut down, not only in the USA but also in Europe. However, we still don’t really know what will actually happen. One of the reconstructions that have emerged in recent days, reported by Bloomberg, is that of the possibility of Elon Musk entering the field. Furthermore, Tump spoke with Chinese President Hi Jinping and said he was willing to “save TikTok”, offering TikTok CEO Shou Chew a place of honor at his inauguration ceremony.