Amazon and Snapchat experiment with social shopping

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By John

Snapchat subscribers in the United States will soon be able to purchase products on Amazon without leaving the social app. The platform, made famous for sharing photos and short videos then taken up by big names like Instagram and Facebook, has entered into a collaboration with the e-commerce giant, which is trying to take advantage of the growing use of social media for shopping. As Reuters reports, Snapchat shares rose more than 9% on the news confirmed by Amazon. The “social e-commerce” trend is of interest to all the main apps used especially by young people. TikTok is experimenting with online purchasing features and X itself, formerly Twitter, plans to become a broader ecosystem, with options for buying and selling products and services, including financial ones. With this agreement, customers in the US will have the opportunity to make purchases directly from Amazon ads on Snapchat and follow the check-out, purchase and payment procedures, without leaving the social app. Additionally, potential buyers will also be able to track real-time pricing, delivery time estimates and item details, curated just for Snapchat. As Reuters says, the partnership could help the company that develops the social network, Snap, position itself as a leading destination for digital shopping, a long-standing goal of the platform launched in 2011.