«Cinema is not experiencing a period of crisis. If so the streaming platforms today would be empty boxes. Instead, their success is given precisely by the film films ». The actor and director Sergio Rubini al Milazzo Film Festival Where he presented his theatrical show “South” does not accept the commonplace that the cinema is dead, and relaunches: «The problem if anything is another. The platforms took advantage of the crisis of the spaces of sociability, but without cinema they would be like humans without blood. Therefore the cinema is not dead, to be in crisis, if anything, the cinema room. The films – continues Rubini – are having a moment of vitality thanks to the platforms. I think the cinema will not die, maybe the support will change we will see them on the tablet more often ».
However, there is no doubt that as regards Italian productions, some difficulties came out of the times when he worked with Fellini. “In many years – underlines the actor – in different roles at the theater, in the cinema or in the platforms I have always found numerous difficulties because you have to convince others to spend money on your idea and you have to make them aware that that idea may be interested and have an urgency to communicate. This profession is always based on difficulties, regardless of where you do it ».
Basically, can the diversification of vision spaces represent an opportunity? “Exactly. It can be a starting point for a creative rebirth because the use of the films acquires a new lifeblood. It is clear that difficulties are not canceled by this modernization. There is always that fight to convince producers, investors, to bet on new projects and therefore the urgency and interest of an idea to the public must be transmitted. This game of relationships and investments is perceived as a constant in all its experiences, whether operating in theater, cinema or platforms ».
In Milazzo, where he received the Excellence Award Award from the hands of the Festival’s artistic directors Caterina Taricano And Mario SestiRubini was welcomed with so much curiosity and affected above all by young people. «I am enthusiastic about this festival and the participation of the schools that have shown many understanding to the world of cinema. These festivals are important because they help to have a relationship with the public, bring it closer to the actors, make it clear that behind a film there are people who deepen even important social issues. Festivals must be supported and encouraged because they represent a fundamental part of cinematographic culture at all levels. Through these events, not only is cinematographic art celebrated, but opportunities for directors, actors and producers are also created to show their work to a vast and varied audience. Not only that. I am often a movie showcase that otherwise may not have the opportunity to be seen by an audience ».
His show, “South”, offers once again, as was with “The War of Cafons”, the other recital of his produced in 2013, a decidedly different representation of the South of Italy. «Telling the South with all its problems, its sufferings can be stimulated to animate our desire to change it. But be careful: we must not change it to make it the north: because the strength of the South, with all its limits and its stereotypes, is the South. But something I think it is important: if we do not remember well where we come from, we don’t even know where we have to go. Too quickly we forgot our origins, those from which we come. It is a mistake to avoid. And this is the message of my show that tells the story of Eduardo, immersed in a South that manages to pull himself up and that also on misery manages to build his dignity and culture ».