Up to one hundred dollars In addition to the year. So much, with i New dutieswill cost each American family buy Made in Italy. The calculations are the Study Center of Unimpresa which estimates for i US consumers an average increase per person of 15-21 dollars per year, or between 75 and 100 dollars per family. And if you look at the total, you arrive up to 7 billion dollars Annui.
But to make an estimate of the repercussions of theduties effect for Italian companies which export to United Statesit is necessary to consider whether and how much American consumers want to change habits by deciding to give up buying Italian and, above all, what to buy no longer or less.
It must be said that the master is always thenostrano food: between the 2023 and 2024 – Based on the data processed by Nomism For Centromarca – theimport in the USA has grown from 6.8 to 8 billion euros. THE products for home and person care they recorded an increase from 1.7 to 1.9 billion euros. In the decade 2014 – 2024 The GROCERY BOLD passed by 3.8 to 9.9 billion euroswith a growth of +161%.
Now, the duties are triggered, how the US consumers? A research conducted these days in the United States from Yougov always for Centromarcanotes that only the 16% of consumers claims to be willing to pay more to buy Italian Grocery productsThe 48% he claims to be willing to spend the same figure that pays out for other products, the 10% would like to ‘invest’ less, the 26% It has no precise opinion. And so, made one hundred those who consume Grocery Made in Italy products, the 47% claims that with the increase due to the duties it would maintain the amount of Italian products purchased, while the 30% it would reduce it.
For a more precise reading it must be taken into account that about half of the American consumers use Italian food products: The 14% He does it every week, the 25% monthly. Among the products usually used, in the top five positions we find pasta (50% quotes), followed by olive oil (46%), cheeses (38%), sauces (37%) e wine (33%).
The Study Center of Unimpresa calculate that in the only agri -food sector (Export of 5-6 billion euros), the reduction of the application of the 5-10% could translate into a drop of 250-600 million euroswith 400-600 million lost Only in wine And 100-150 million in the cheeses. Hard blow even for the fashion and luxury (12 billion euros exports) which risk a flexion of 600-1.200 million euros.